Marketing, Advertising, Market Research & Branding jobs

Requirements

Senior Performance Marketing Specialist

Responsibilities :
• the management of marketing campaigns across multiple channels, including search advertising, paid social networks, comparison listings, outbound email campaigns, and more.
• Conduct thorough analysis of campaign performances, utilizing data-driven insights to identify areas for improvement and optimization (keyword mining, negative listing, campaign restructuring, ad copies optimization,
• Maintain and test audience lists, target groups, and other targeting data in an account-based environment.
• Assist in the development and execution of A/B/n testing initiatives to improve campaign performances and overall ROI of the paid marketing investments.
• Stay up-to-date with industry trends and best practices in the tech advertising industry, bringing innovative ideas and strategies to the team.
• Work closely with external partners and vendors to ensure seamless execution of PPC campaigns.
• Contribute to the development and maintenance of PPC marketing frameworks and strategies.
Requirements :
• Minimum of 3-5 years of experience of managing large advertising campaigns in E-commerce, OTA, or SaaS / PaaS business.
• Excellent knowledge and strong interest in search advertising, pay-per-click, and overall advertising technology landscape.
• Exceptional attention to detail and willing to excel in analytics. Organizational and time management capabilities.
•Proficiency in English is mandatory.
•Mastery of tools GA4، Google tag manager and marketing automation